What is Recruitment Strategy?
Recruiting strategies are the techniques used to attract, evaluate, and hire the required talent. Different strategies can be used to drive targeted improvements at different stages of the recruitment funnel. Importantly, your hiring strategy is tied to your organization’s overall goals.
5 Techniques for achieving recruitment strategy goals
1. Build your employer brand
Why should a candidate consider working for your company? How do you communicate your culture and values? And what factors make you stand out from the rest? ?
The company has a good career his website and lots of written or video testimonials from employees to show potential candidates what his day with the team is like. can build your employer’s brand.
Be aware of your online reputation. What do current and former employees say about working online at your company? If a site like Glassdoor has a negative review, acknowledge it, investigate it, and ask employees to write a positive review to balance it out.
Key stats: 68% of millennials and 54% of Gen Xers say they use social media specifically to evaluate an employer’s brand.
Do: Connect your employer’s brand to your enterprise-wide brand. If your company persona is funky and fun, so should your employer’s branding.
Donts: make untrue claims. When new hires start their jobs, they quickly notice a discrepancy between their employer’s branding and reality, and a major discrepancy may make them want to leave.
2. Write a compelling job description
For every great job posted, she gets 1,000 boring jobs. Make your message stand out by keeping it short and specific. Consider SEO to improve findability and mix up formats by including embedded or linked videos along with text. Your job ad should start with the most attractive aspect of the role. Maybe it’s a brand new location. It could be a great career opportunity or a distinct advantage. Don’t fill it down five paragraphs, start there.
Take the opportunity to promote your organization’s culture and values. Beware of non-inclusive or gender-specific language that may discourage submissions.
Key stats: Short job postings (less than 300 words) received 8.4% more applications than longer job postings.
Do: Invest time and effort in creating your job ad. It can be tedious, but it’s a great way to get interested candidates to click the apply button.
Donts: Hide salary ranges. 61% of candidates say salary is the most important piece of information in their job description.
3. Target your job postings
One of the best recruiting tactics is to research and be smart about where your candidates are spending their time online when posting your job ads. Generic job boards are also effective, but many industries have niche job boards that produce better results. Are there ideal candidates looking for jobs on Engineering.com or ArtsHub? While many traditional industries still post jobs in print, some industries focus on social media job postings. I have. Remember, the goal is not just to increase the number of applicants, but to increase the number of the right applicants with the right skills.
Job boards are not the only or the best way to recruit employees. Other candidate sources include career pages, social media channels, recruiters, and employee referral programs.
Key stats: The most important channels for job seekers are online job boards (60%), expert networks (56%) and word of mouth (50%).
Do: Track employers to understand where to best invest your recruitment budget.
Donts: Use a shotgun when posting a job ad and do your best.
4. Improve your employee value proposition (EVP)
An employee value proposition (EVP) is a package of incentives used to attract candidates. Salaries are an important part of EVP, but should not be viewed as the only incentive.
Consider improving employee recruitment practices by including the following in your EVP:
- Flexibility in both working from home and flexible working hours
- Office perks like comfortable and fun office space with office gym, great coffee, ping pong table and other amenities
- Remote work perks such as memberships in local coworking spaces
- additional personal leave
- volunteer day
- A strong corporate culture and values that matter
- latest technology
Key stats: Companies that execute EVP effectively can reduce their annual employee turnover rate by about 70% and increase their commitment to new hires by about 30%.
Do: List his EVP highlights on the job description.
Donts: Failure to differentiate EVP from competitors.
5. Make the most of social media
It’s easy to find companies that understand the power of recruiting through social media. They have a strong presence on popular channels, their YouTube account is full of career-related videos, and their employees regularly promote their brand online.
Here’s how he makes social media one of his most effective recruiting strategies.
- Creation of candidate personas to determine target audience
- Identify the right social media channels for your needs
- Track key metrics. B. Measure clickthroughs instead of views/likes
- Developing great content such as videos, graphics and articles
- Post regularly and engage with your followers by replying to posts and comments
- Improve candidate search capabilities using tools like LinkedIn
- Extend the reach of your job ads with sponsored (paid) posts